ZORINTO: BRAND ASSET PACK
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Edition 01 · 2026.05 · Maintained by Brand & Studio
For full usage rules, see the Brand Guidelines book.

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FOLDER STRUCTURE
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  /logo                  Full lockups (particle mark + wordmark)
    zorinto-logo-primary.png              Original, on white
    zorinto-logo-primary-transparent.png  Original, transparent bg
    zorinto-logo-reversed.png             White wordmark + orange spark
    zorinto-logo-mono-carbon.png          Single-colour Carbon
    zorinto-logo-mono-white.png           Single-colour white knockout
    *-registered.png                      Same five lockups with the ® symbol
                                          (added 16 Oct 2026, see TRADE MARK below)

  /particle-mark         The dot mark on its own
    particle-mark.svg          Vector, uses currentColor (inline-friendly)
    particle-mark-orange.svg   Vector, Pulse #E67A2C
    particle-mark-carbon.svg   Vector, Carbon #0E0E0E
    particle-mark-white.svg    Vector, #FFFFFF
    particle-mark.png          Orange PNG, transparent bg

  /favicons              Square exports for web + app icons
    favicon-16/32/48/64/180/192/512.png
    apple-touch-icon.png       180×180 on Carbon
    avatar-1024.png            1024×1024 on Carbon (social profile)

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COLOR SYSTEM
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  ZORINTO PULSE  (primary accent)
    HEX      #E67A2C
    RGB      230 · 122 · 44
    CMYK     0 · 60 · 88 · 2
    PANTONE  1575 C  (use 1575 U on uncoated)
    OKLCH    0.69 0.16 48

  CARBON         (primary text / lockup)
    HEX      #0E0E0E
    RGB      14 · 14 · 14
    CMYK     0 · 0 · 0 · 95
    PANTONE  Black 6 C

  BONE           (warm off-white background)
    HEX      #F4F1EC
    RGB      244 · 241 · 236

  Supporting:  Pulse Deep #B85A14 · Pulse Soft #FBE3D0
               Fog #B7B4AE · Ash #6B6B6B

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TYPEFACES
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  Display ·  Chakra Petch (Google Fonts, OFL)
             Weights: 400 / 500 / 600 / 700

  Body ·     Manrope (Google Fonts, OFL)
             Weights: 300 / 400 / 500 / 700 / 800

  Utility ·  JetBrains Mono (OFL)
             For labels, IDs, code, telemetry.

  Fallback stack:
     'Chakra Petch', 'Manrope', system-ui, sans-serif

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USAGE QUICK RULES
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  Y  Keep at least 1x clear space on all sides (1x = cap-height)
  Y  Minimum digital width: 96 px / Minimum print width: 18 mm
  Y  The "Spark" (orange quadrant on final O) is fixed; never move
  Y  Particle Mark stands alone as avatar/favicon
  Y  Pulse should be ~15% of any composition (it's punctuation)

  N  Don't recolour the Spark
  N  Don't skew, rotate, or stretch
  N  Don't re-typeset the wordmark in a substitute font
  N  Don't place on busy imagery or off-brand colour
  N  Don't add shadows, glows, or strokes

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TRADE MARK  (added 16 October 2026)
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  ZORINTO is a registered UK trade mark (word mark).
    Number      UK00004405762
    Owner       Zorinto Ltd, company no. 15494238
    Class       42 (software, SaaS/PaaS, web design and hosting,
                IT consultancy and support, graphic and logo design)
    Registered  16 October 2026, effective from 22 June 2026
    Territory   United Kingdom and Isle of Man
    Renewal     due by 22 June 2036

  Y  Use the *-registered.png lockups at 160 px wide or more
  Y  Below 160 px, use the standard lockup (the ® is unreadable)
  Y  Notice line: "ZORINTO® is a registered UK trade mark of Zorinto Ltd."
  N  No ® on the Particle Mark, favicons or avatars (not registered)
  N  No ® outside the UK until registered there; use ™ or nothing
  N  No ® for products or services outside Class 42

  Full rules: Brand Guidelines, page 18 (Trade mark addendum).

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CONTACT
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  Brand contact:  info@zorinto.com
  Asset library:  zorinto.com/brand
  Version:        v1.0  ·  2026.05

  © 2026 Zorinto Ltd. All rights reserved.

